Saturday School: Digital Marketing / Online Sales – Class #4

This course is designed to introduce participants to the fundamentals of digital marketing, with a focus on practical applications. The course will cover a range of topics, including: Intro to Digital Marketing: Discuss expectations, goals, struggles, and outcomes. Understand the digital landscape and algorithms. The Ultimate Online Presence/Buyer Psychology: Analyze case studies and explore social media platforms and supporting materials for creating an online presence. Create Your Content Today! Reel Marketing (Using TikTok & Instagram): Hands-on content creation session. Participants will record short and long-form content. Email Marketing Essentials: Learn the power of email marketing and how to effectively reach prospective clients. PPC (Pay Per Click Advertising): Understand and utilize PPC platforms to attract and reengage clients. Retargeting (Ethical Stalking): Learn to create retargeting campaigns to gently remind potential customers to purchase. The Dollars in Data: Using Data-Driven Decision Making Through Analytics: Understand key metrics and how to read data that drives sales. Lead Generation: Creating Effective Sales Funnels: Study case studies and create sales funnels. Putting It All Together: The Ultimate Online Marketing Machine: Learn the steps of an online launch and prepare for successful marketing campaigns.